AdTech is transforming how developers monetize games without disrupting gameplay—but how does it actually work?

In this first-ever episode of ChatGBD, we discuss the fundamentals of AdTech in gaming, why it matters for game developers, and how to make it work for you.

💡What You’ll Learn:

✅ What is AdTech? – A breakdown of DSPs, SSPs, ad exchanges, and measurement tools.

✅ How does AdTech fit into gaming? – The evolution of game monetization from banner ads to programmatic in-game ads.

✅ What are the latest trends? – The shift to intrinsic ads, immersive formats, and privacy-friendly targeting.

✅ Who are the key players? – From advertisers and developers to AdTech platforms like Anzu.

🚀Why Listen?

If you’re a game developer looking to unlock new revenue streams, improve the player experience, and stay ahead of industry trends, this episode is packed with practical insights and expert guidance.

🔗 Subscribe & Stay Ahead

Don’t miss upcoming episodes—subscribe and stay at the forefront of game monetization and AdTech innovation.