What is ESG and why do people keep talking about it? Essentially, ESG is about understanding the impact of a company in relation to the environment, society, and how they're governed.  For Bitcoin mining, people love to harp on the electricity usage of this computing power and they use ESG as the narrative to do it.

Here's the interesting part. ESG is not a regulation. ESG is an investing philosophy that basically says, if you focus on these things, you will get a better financial return and a better financial outcome. Larry Fink is the guy who's really started this initiative pretty heavily in the market and the media loves to jump on it for Bitcoin.

And I think we really need to push back. We need to help understand what it means. We need to act in a way, as though we are doing the best thing for people, the planet, and then profits in that order. And ESG could be a good framework to do that at the moment. It's very high risk to talk about ESG in this way, because it doesn't mean the same thing to everybody.

The government doesn't look at ESG one way or the other. So are we gonna see regular regulation around ESG? Who knows? Should we probably not question mark. But ultimately at the end of the day, we need to be good human beings. We need to deliver unbelievable value, Bitcoin does that. So let's take the principles and ideas of ESG and make sure that we're applying them in the right way, that benefits people planet and then profit.