Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Michel Lieben.

Michel received his bachelor’s degree in economics in 2016 and then started his career as a Marketing Specialist and Growth Marketer for 4 years before starting his most recent and current venture, where he serves today as the Founder & CEO of ColdIQ, an agency that helps B2B companies scale their outbound prospecting activities.

Michel is a certified expert with modern growth tools like Clay, Instantly, and Smartlead, and has built outbound systems for over 100 B2B sales organizations. So I’m particularly excited to get his thoughts on all that’s changing in B2B sales and to find out specifically what he thinks is working and what isn’t in the world of outbound prospecting.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.

Without further adieu, let’s dive in and get his thoughts.

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TOPICS:

00:00:00 Intro

00:02:29 Broken Outbound Model

00:10:18 What’s Working Today

00:18:03 Sales Prospecting Tools

00:27:11 AI in Sales

00:38:01 What is ColdIQ

00:42:23 In-house vs Outsourcing

00:49:15 Top Outbound Advice

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QUESTIONS:

1. Is traditional outbound sales broken, dead, or dying? If yes, how so?

2. What’s actually working today for outbound sales?

3. What are the most important tools for outbound sales prospecting?

4. What’s your take on AI in sales over the next 5-10 years?

5. What is ColdIQ and what kind of companies do you work best with?

6. How should founders choose between in-house or outsourcing?

7. What’s your top advice for building an outbound motion today?

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LINKS:

ColdIQ: https://coldiq.com

Michel on X: https://x.com/MichLieben

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.