When it comes to carbon projects, we have very high standards. Every project represented by Cool Effect must first have carbon credits that have been issued by one of the major international Carbon Standards. But we are often asked, what is a carbon standard? And, how is that different from a carbon registry? In the latest in our series, "Demystifying the Voluntary Carbon Market," we take a look at why standards matter, and how to use them to ensure you're doing carbon correctly.