What is the Anchoring Reference in negotiation?
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In this Episode of The Negotiation Club Podcast
In this episode of The Negotiation Club Podcast, Philip Brown (TNC Founder) teams up with Michael Phillips (Negotiation Trainer and Author if "The Naked Negotiator") to delve into the powerful concept of cognitive bias and its role in negotiations.
They explore the Anchoring Reference, a game-changing tactic that uses unrelated or preemptive numbers to influence perceptions and decisions.
From Robert Cialdini’s story about sales tactics to Mike’s experiment with random numbers shaping champagne prices, discover how anchors can guide discussions and shape outcomes.
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Join The Negotiation Club (30 day FREE trial) to refine your skills in a supportive, hands-on environment. Plus, check out our new Negotiation Card—the 'Anchoring Reference'—designed specifically to help you master this technique in real-world scenarios.
Don’t miss this insightful episode!
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