The episode of the 'Over The Hump' podcast, hosted by Rachel and Brandon Cutrer and Keaton Dodd, the team discusses the concept of a relevant seed stock producer in the beef industry. The conversation originates from a BRC strategy meeting where Keaton's goal of maintaining relevance as a seed stock producer was mentioned.

Keaton defines a seed stock producer using a definition from thebeefsite.com and identifies four key traits: being profit-driven, databased, a committed culler, and maintaining elevated integrity. The discussion includes the roles of different seed stock producers like performance breeders, maternal breeders, and phenotype breeders.

They explore the balance between breeding for extremes and maintaining essential functional traits. They emphasize the importance of honesty in marketing, good animal husbandry, and continual self-assessment. The hosts share their experiences, challenges, and strategies, including ethical dilemmas in selling animals, the importance of long-term customer satisfaction, and the value of collaborative growth in the seed stock business.

Follow along at https://brcutrer.com/category/over-the-hump-brahman-podcast/ and on Facebook at BRC Ranch!

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Music by https://www.free-stock-music.com