Popular perceptions of the word “luxury” are evolving. The aspects of a product or an experience that we deem valuable are undergoing a seismic shift. But don’t take our word for it. In the first of a series of new podcasts, created by the team at Monocle 24 for Unlimited, we scoured the globe and sat down with five innovative and inspiring entrepreneurs who are redefining what makes a luxury a luxury. From Brazilian tailoring to British tea, these business owners have re-imagined what makes a product unique, what goes into a special experience and what luxury means today.