What to Do if You Have Even 1 Grey Hair
Description
In this episode of The Fractional CMO Show, Casey Stanton tackles a topic many seasoned marketers quietly struggle with: ageism. If you've ever felt overlooked because of your experience—or the price tag that comes with it—this is your wake-up call.
Casey pulls back the curtain on the harsh truth: hiring managers often favor younger, cheaper candidates, not because they're better—but because they're "good enough" for less. But instead of shrinking in the face of this reality, Casey lays out a bold alternative: go fractional, go premium, and leverage your decades of experience to deliver speed, confidence, and unmatched results.
You'll learn why chasing full-time roles might be a losing game, how to enroll others into your mission, and how to position your expertise as a fast track to ROI. This isn't about proving your worth—it's about owning it.
Whether you're feeling stuck, frustrated, or just ready to punch up, this episode will light a fire under you. The game is rigged—but you don't have to play it.
Key Topics Covered:
Why ageism in hiring is real—and what to do about it
-The myth of "earning your way back in" vs. going fractional
-Why companies will pay more for speed (and confidence)
-The power of enrollment: how to get others onboard with your vision
-How to confidently position yourself as the experienced shortcut
-Why talking to strangers unlocks exponential opportunity
-Simplifying your story and speaking in the language of ROI and EBITDA
-Structuring deals with upside—including equity in the exit
-The path from unemployed to unstoppable (and earning $10K+/month)
-Building the life you actually want—on your terms
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