If you don’t understand human behavior, and which category of human behavior your customers, champions, and colleagues fall into, you might feel like you're the only one making sense.

This week’s guest is Thomas Erikson, best-selling author of the book, "Surrounded By Idiots". He proposes that every personality falls into color categories. If you can spot and understand the personality colors around you, you can adjust your communication style accordingly and have more success as a seller.

We’ll also play a game of Selling to Celebrities,.today on the Sales Feed Show.

Hot Links

• Connect with Thomas Erikson on LinkedIn 
• Check out  www.surroundedbyidiots.com for more of Thomas' work AND tools to help you identify the different personalities around you.
• Learn more about Crystal Knows from our review video

This episode is brought to you by Crystal Knows, an online app that helps you understand anyone's DISC profile based on their online interactions. Just pop in your prospect’s LinkedIn profile and find out what type of individual they are, how to best communicate with them, things to avoid, and more.

Thanks for listening to The Sales Feed Show!

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