Today, we’re joined by Shameless Media Co-Founder Zara McDonald. We’re tracing million-dollar Australian beauty brand, MCoBeauty and discuss the brand’s success and approach to business (ahem, yes, which includes our thoughts on dupe culture). The under-consumption core trend is allll over our TikTok feeds - is it wrong to own too many beauty products or is minimalism paving the way forward? 

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Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying and trying. We’re on Instagram @style_ishau and TikTok @style_ishau.

Thank you so much to Michael Hill for making this episode possible. There’s no better time to invest than now during Michael Hill's Diamond Month – with 20-30% off selected diamonds until Sunday 4 August, you can head over to the Michael Hill website now.

Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe), Joanna Fleming (joannafleming) and Zara Mcdonald (@zamcdonald). 

Here’s a list of our Swap recommendations:

Zara’s Glossier You 

Jo’s Dr Michelle Wong’s The Science of Beauty 

Mad’s Maison Crivelli fragrances 

Style-ish's producers are Lucy Hunt and Ruby Hall. 

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We’ll see you back here next Wednesday.