Emma is joined by Customologist Mark James. Customology is a mix of technology, science, and marketing which enables businesses to create customers for life. With reference to 'the unspoken customer' report (see link below) what do your customers really think?

• We talk about the current 'trust crisis' that many brands are experiencing and what can be done to combat this. 
• How customers really feel about the number of emails they are receiving from brands, and how a lack of genuine personalisation (beyond just using your name) is impacting this. 
• How do customers feel about communications through other channels in comparison?
• How do customers actually think about value, and what are the elements which go into it?  
• The role of loyalty and paths to repurchasing.

This is such a rich topic, we could have spoken about it for hours! Hopefully, the points we chose will resonate and give you some ideas.

If you'd like to read the full report, it can be downloaded at:
https://www.customology.com.au/the-unspoken-customer-download/