Welcome to episode 6 of What's MOps Got To Do With It? We launch straight in with some observations from Karla on the place that Web3, NFTs and blockchain should be occupying in the minds of marketing leaders right now. (Hint: get the basics right first.) Should you be looking for a primer, hit Karla up to get hold of a copy of her paper on the topic. (And for a final thought on the matter, we liked this from Charlie Silver, CEO at PermissionIO: “Web3 treats individuals as owners not as products.”)

Kicking-off in the guest seat from Down Under, Gabriele Famous joins us to provide a business-wide perspective on the role of Marketing Operations and puts forward a novel suggestion for where a Revenue Operations function should roll-up into.

Next up, our Marketing Operations leader is Bill Furlong, CEO and Co-founder of business apps command centre platform SquareStack. Bill also asserted the role MOps has to play across the business, together with providing the glue to keep Sales and Marketing working together.

And as ever we chat with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, as we grab a virtual #CoffeeWithCourtney. We dive into sequencing, or how to decide the order in which to do things, plus a revelation about Karla’s Christmas movie viewing…

Share your thoughts on anything discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on karla@vantageclever.com or simon.daniels@percassity.com. All previous episodes and show notes can also be found on our website at whatsmops.com.