DiscoverMotorhome MattWhat’s Happening in the American Motorhome Market?
What’s Happening in the American Motorhome Market?

What’s Happening in the American Motorhome Market?

Update: 2025-08-04
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In this week’s Motorhome Matt podcast, Matt and Keith head across the pond to take a closer look at the American motorhome scene. Is vanlife booming in the US? And could what’s happening over there be a glimpse into our future here in the UK? 


Matt chats with former Winnebago exec turned RV broker James Upham to uncover the latest trends, industry struggles, and what the road ahead might look like.


Back on home soil, we dig into the big news from Swift, who’ve posted some eye-watering losses. But are the reasons they’re giving really stacking up? Matt shares his thoughts and gives a behind-the-scenes look at how his own sales at Motorhome Holiday Company are bucking the trend.


In the Q&A, Matt answers your questions on A-frame towing in Europe, a puzzling battery issue on a Ford Transit, and whether that handy 4G router will keep you connected on your travels abroad.


And if that’s not enough, there’s a sneak peek at one of the biggest motorhome events of the summer.


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What’s Happening in the American Motorhome Market?

What’s Happening in the American Motorhome Market?

Matt Sims and Keith Gooden