What’s behind the Beyond Meat rebrand?
Description
On today's episode, cohosts Yasmin Gagne and Josh Christensen, as well as 'Fast Company' associate editor David Salazar, discuss the latest news in the world of business and innovation. Topics include Cloudflare's clash with Perplexity over its AI training, former CEO of X/Twitter Linda Yaccarino's new job, Tesla giving Elon Musk $29 billion to stay, and Disney+ integrating Hulu on its streaming platform by 2026. (00:50 )
Next, Josh and Yaz speak to staff editor Kristin Toussaint and contributor Clint Rainey about Beyond Meat's rebrand to "Beyond" and all of the alternative meat company's growing pains and strategy shifts to reach its target audience. (10:10 )
Finally, Yaz and Josh chat with global technology editor Harry McCracken and contributing tech journalist Jared Newman about why 1995 was one of the most important years in tech history. (41:05 )
For more of the latest business and innovation news, go to: https://www.fastcompany.com/news
To read Clint Rainey’s article on the shift from “Beyond Meat” to “Beyond”: https://www.fastcompany.com/91374217/beyond-meat-rebrand-pivot-protein-fava-ground-ethan-brown-ceo
To read Kristen Toussiant’s Beyond Meat piece: https://www.fastcompany.com/91160776/beyond-meats-newest-sausages-vegetables-fruits-legumes
To learn more about Jared Newman’s 1995 piece: https://www.fastcompany.com/91356466/windows-95-anniversary
To learn more about Harry McCracken’s 1995 article: https://www.fastcompany.com/91356463/ibm-thinkpad-701-butterfly-keyboard
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