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When Human Judgment Puts Drivers at Risk

When Human Judgment Puts Drivers at Risk

Update: 2025-04-09
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In this episode, Tippie’s Richard Peter explores the surprising resistance consumers have toward driving sensors—devices that could encourage safer driving and lower insurance premiums yet have struggled to gain widespread adoption. Then, Tippie undergrad Ella Borho takes us on a lighter journey, sharing a humorous story about the everyday risks of taking the bus. It’s a fun reminder that even the smaller risks in life can lead to unexpected moments! And finally, we’ll bring it all together with a Final Tip(pie) just for you.


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When Human Judgment Puts Drivers at Risk

When Human Judgment Puts Drivers at Risk

Tippie College of Business | Nick Westergaard | University of Iowa