When Machines Become Customers
Update: 2023-08-29
Description
This episode explores:
- Who should care about machine customers — and why (1:33 )
- The business benefits of embracing machine customers (8:04 )
- If this is a market that is or should be regulated (12:17 )
- How to invest in machine customers in a world with limited resources (16:32 )
- If consumers should be afraid of this shift (21:12 )
Customers are becoming machines. Cars will buy their own gas and tires using sophisticated software and hardware. This affects business-customer relations. Is your business ready? Mark Raskino, co-author of “When Machines Become Customers,” explores what you need to consider in this podcast.
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