What happens when war becomes something you can ‘like’ on Instagram? When war becomes a brand? We live in a world where violence is curated aesthetically in more ways than we can imagine. INSPIRED BY  @uncivilized_media - "how israel uses sex to sell Zionism"...https://youtu.be/OHJEpnCL5nE?si=zugNnzR6kx540lpd

WATCH ON YOUTUBE: https://youtu.be/Wo4e3SnKkjg

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LEARN MORE FROM THIS VIDEO ESSAY1. “The Naked Faces of Israel” — (Book Chapter / Academic)

Analyzes the Brand Israel campaign and how the state used sexuality, tech aesthetics, and Western liberalism to reframe Zionism.

https://artistsforpalestine.org.uk/2017/09/04/the-naked-face-of-israel-ilan-pappe-on-rebranding-zionism/

Explores the erotic imagery and sexual politics embedded within Zionist ideology, and how it shaped modern Israeli nationalism.

https://www.ucpress.edu/book/9780520221499/eros-and-the-jews

2. “Zionism as an Erotic Revolution” by David Biale
Explores the erotic imagery and sexual politics embedded within Zionist ideology, and how it shaped modern Israeli nationalism.

https://www.ucpress.edu/book/9780520221499/eros-and-the-jews

3. Sam Biddle — “Trump’s Big Beautiful Gift to Anduril” (The Intercept)

https://theintercept.com/2025/07/09/trump-big-beautiful-bill-anduril/

4. Belén Fernández — “Hollywood’s Israel Problem” (Al Jazeera / Analysis)

Examines how the U.S. entertainment machine collaborates with Zionist branding strategies.

https://www.aljazeera.com/opinions/2023/12/7/hollywoods-israel-problem

Breakdown of Israel’s propaganda strategy, its failures, and how it adjusts narratives for Western audiences.

https://jcfa.org/article/why-are-israels-public-relations-so-poor/

5. “Why Israel’s Public Relations Are So Poor?” by Dr. Dan Diker

Breakdown of Israel’s propaganda strategy, its failures, and how it adjusts narratives for Western audiences.

https://jcfa.org/article/why-are-israels-public-relations-so-poor/

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CHAPTERS

00:00 Intro02:12 The Sinister Marketing of BRAND ISRAEL07:27 Bikini Diplomacy, Gal Gadot, and Maxim11:19 MEANSTV Announcement12:45 The Mifgash during Birthright and Zionism as Sex Tourism?19:25 Having a Black friend move to Israel 21:29 How ANDRUIL Markets War With Language and Aesthetics27:10 Trump, Andruil, Palmer, Lucky, and The Illusion of Language29:10 How To Become a WAR BRAND33:57 On JUST WAR theory36:49 The Internetification of Violence and War