DiscoverFrom the Ground UpWhen disaster strikes, what do successful founders do?
When disaster strikes, what do successful founders do?

When disaster strikes, what do successful founders do?

Update: 2025-11-14
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A few years ago, Ariela Safira’s Zeera was set to launch a brick-and-mortar mental health concept in New York. The opening month was set to be April 2020.  


As you might’ve guessed, things didn’t go as planned. Still, Ariela led her company through the hardships, a rebrand, and an acquisition.  


It’s something of a storybook ending for a founder. But how did Ariela cope with the challenges? And how did she take care of herself along the way?  


On this Founder Group Chat, Inc.’s Graham Winfrey continues his conversation with three founders.  




  • Fany Gerson, founder of Mexican ice cream and sweets brand La Newyorkina  






  • Sarah LaFleur, CEO of women’s clothing company M.M. LaFleur  






  • Ariela Safira, founder of recently acquired mental health startup Zeera  




Watch and listen to hear how they’ve successfully thrived and grown through adversity, plus how they look after their mental health along the way. 

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When disaster strikes, what do successful founders do?

When disaster strikes, what do successful founders do?

Inc. Magazine