2 MAY 2025: Fairness, balance, and accuracy are the cornerstones of journalism - which is why it’s so extraordinary when a news outlet breaches them, and in such spectacular fashion.

This week we look at a decision from the Broadcasting Standards Authority, which shows how ThreeNews blew through those tenets of reporting in a story about an anti-smoking group and its supposed links to the vaping industry.

It’s an almost-perfect example of what happens when the narrative overrides the facts, the public gets misled, and the journalists are called out for their tactics.

All audio voice-overs generated using AI: TTSMaker: Free Text to Speech

ThreeNews theme music courtesy: NaruTVMock (via YouTube)

Original Substack article: 'Keeping them honest: a Substack by Kamahl Santamaria

For more, visit thebalance.website

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