DiscoverMichigan MindsWhen tightwads and spendthrifts can agree on spending
When tightwads and spendthrifts can agree on spending

When tightwads and spendthrifts can agree on spending

Update: 2024-11-21
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Scott Rick is an associate professor of marketing at the Ross School of Business. His research speaks to how consumers perceive and experience inflation, how they choose what gifts to buy, and how they experience in-store and online shopping environments. He is particularly interested in understanding the behavior of extreme “tightwads” and “spendthrifts.”




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When tightwads and spendthrifts can agree on spending

When tightwads and spendthrifts can agree on spending