When to Refresh, Rebrand or Stand Pat with CODO Design’s Isaac Arthur
Update: 2024-09-04
Description
When should you refresh your packaging? Or do a total rebrand? Or should you just stand pat? CODO Design’s Isaac Arthur explains the choose-your-own-adventure decision tree beverage-alcohol companies should consider when tweaking the look of their products or the feel of their brand. Arthur walks through the gut check breweries need to do on each of these decisions and what they should know going into the process.
Arthur also gets into whether there are some products that are too iconic to touch, how nostalgia may factor into redesigns and what CODO might do for a certain San Francisco brewery rising from the ashes once more.
Plus, the Brewbound team talks Labor Day and muted post-pandemic wholesaler beer purchasing in August.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
