When to consider a subscription model
Update: 2022-07-20
Description
Today we're talking about subscription models. They're all the rage right now, from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider. For some expertise on this topic, we're excited to have our friend and former colleague, Kristine Howell, joining us today.
Today’s Topics:
- Why ecommerce subscription models are so popular
- When to consider offering a subscription service
- Simplifying the buy-in and cancelation process
- Getting feedback from users and stakeholders
- Investing in the emotional experience
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