As VP of research and analytics at Brand USA, Carroll is responsible for the insights that inform Brand USA’s marketing strategy and also the marketing strategy for hundreds of stakeholders – destinations, hoteliers, attractions. As an interpreter between the supply and demand sides of travel, she has been busy tracking consumer sentiment as the COVID-19 epidemic evolves. 

Carroll and I talked about how travelers have reprioritized during the pandemic, what their first post-COVID trips will be like, and when marketers should begin reaching out to them again. 

Recommendations

Carroll recommended Arrivalist's new Daily Travel Index, which posts daily data on road trips in all 50 states. Maggie recommended the YouTube channel of Dr. John Campbell for daily updates on COVID-19 around the world.