Welcome back to The Natural List! This week, co-hosts Adrienne Smith and Jessica Rubino are joined by special guest Erika Craft, NBJ market research analyst, to unpack the key findings from NBJ's newest Sports Nutrition and Weight Management Report.  

This episode provides listeners with essential market intelligence on one of the industry's most dynamic sectors, revealing how energy and hydration products are driving significant growth, while emerging trends such as "clean energy" formulations and women's cycle-based nutrition are reshaping product development. The conversation provides actionable insights into consumer behavior shifts, including the surprising demographics around GLP-1 usage and what's really driving purchasing decisions in the $18 billion functional beverages market. 

Whether you're a brand looking to identify the next big opportunity, an investor tracking market trends or a retailer wanting to understand consumer demand, this episode delivers the strategic insights you need to navigate the evolving sports nutrition landscape.  

Our guest breaks down not just what's happening in the market, but why these changes matter and where the industry is headed next, from the untapped potential in women's sports nutrition to innovative product formats that are expanding beyond traditional categories and reaching new consumers. 

For the complete data and analysis behind these insights, be sure to check out NBJ's Sports Nutrition and Weight Management Report.  

This episode is sponsored by Premier Research Labs.