Which? says: DAB radio switchover must be “consumer led or not at all”
Description
What would have to be done to make DAB radio successful?
“What there does need to be, as Freeview and digital satellite has shown in television, is simply a sufficient combination of services, technology, simplicity and price or discount to provide a value proposition for the consumer,” suggested Stephen Carter in 2004, when he was chief executive of Ofcom.
This episode is also available as a blog post: http://grantgoddard.co.uk/which-says-dab-radio-switchover-must-be-consumer-led-or-not-at-all/
Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.
United States
