If you want to scale your podcast in 2026, this episode breaks down the proven growth strategy Traci DeForge uses with top-performing shows across every niche. Traci shares how to optimize your podcast for podcast SEO, how to show up in AI Overviews, and why guesting on like-minded podcasts accelerates discoverability faster than chasing massive audiences. You’ll also get a deep dive into audio ad campaigns, a strategy that amplifies your visibility by connecting ads directly to your RSS feed for immediate conversion.

Whether you're trying to grow downloads, increase leads, or drive more visibility, this episode gives you the tactical roadmap and mindset shifts you need.

What You’ll Learn in This Episode

✅How to optimize your podcast for real podcast SEO

✅ Why AI Overviews reward repetition and niche authority

✅ How guesting on the right shows boosts discoverability

✅ When audio ad campaigns become the game-changer for growth

Ready to scale your podcast into a lead-generating machine? Visit produceyourpodcast.com to schedule a Growth Accelerator Strategy Call. Let’s turn your show into your most powerful business asset

Timestamps

1. (00:00 ) Which Growth Strategy Will Scale Your Podcast in 2026?
2. (00:29 ) What foundational growth really mean
3. (01:04 ) Why podcast SEO matters more than Google SEO
4. (01:54 ) How to structure your show description for discovery
5. (02:34 ) Why episode titles and descriptions impact AI visibility
6. (03:34 ) The difference between Google search and AI Overviews
7. (04:19 ) How frequency helps you get indexed by AI
8. (04:55 ) Guesting on like-minded podcasts as a growth engine
9. (06:05 ) Why the biggest audiences aren’t always the best
10. (07:08 ) Breaking through plateaus with audio ad campaigns
11. (08:24 ) How audio ads connect directly to your RSS feed
12. (09:44 ) Why growth never happens by accident
13. (10:29 ) Where to explore deeper podcast growth resources
14. (10:49 ) Call to action: connect with Producer Podcast

Key Takeaways

🔷 Podcast SEO is a must for discoverability

Most creators optimize for Google, but podcast SEO has its own rules. Long descriptions, keyword-rich intros, guest names, and topic lists all help your show surface when listeners search for niche content.

🔷 AI Overviews reward frequency and expertise

AI doesn’t just look for keywords. It scans who shows up most consistently across categories, making repetition through guesting a major growth advantage.

🔷 Guest appearances accelerate targeted growth

Showing up on smaller but aligned podcasts drives higher conversions than massive shows because the audiences already care about your topics.

🔷 Audio ad campaigns amplify reach instantly

These campaigns place your show in front of new audiences and send listeners directly to your RSS feed, making it one of the fastest ways to scale visibility.

Resources Mentioned

1. Blog articles and case studies at Produce Your Podcast
2. Guest Episodes mentioned:
3. Aransas Savas
4. Jenn Trepeck
5. Growth Checklist episode
6. Book a strategy call here.
7. Connect with Traci and the Produce Your Podcast team: produceyourpodcast.com
8. LinkedIn: tracilongdeforge
9. Instagram: produceyourpodcast
10. Facebook: tracideforge
11. X: tracideforge

Host: Traci DeForge, Founder of Produce Your Podcast

Podcast strategist, industry expert, and leader in podcast-powered business growth.

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