Who Counts as a Journalist Today?
Update: 2025-09-13
Description
The news isn’t just in the hands of reporters anymore. Commentators and influencers cover the news too, and the lines between them get blurrier every day. So who even counts as a journalist today?
For answers, Dom and Jenna sat down with Kelly McBride, senior vice president and chair of the Craig Newmark Center for Ethics and Leadership at the Poynter Institute. Kelly helps newsrooms navigate issues of trust, bias, and how to use generative AI responsibly.
Kelly talks about how to spot real reporting, why it matters to know when something is opinion, and why newsrooms need to make that clear. She also gets into AI and the idea of a “human in the loop,” where a person checks and approves anything AI writes before it goes out.
https://www.poynter.org/the-craig-newmark-center-for-ethics-and-leadership-at-poynter/
https://www.poynter.org/ai-ethics-journalism/
https://www.poynter.org/mediawise/
00:00 - Show Intro
01:41 - Paul Saylor
04:47 - Kelly McBride Interview
16:49 - What Does Accountability Look Like?
20:29 - Story Choices
23:18 - Reporting v Opinion
31:10 - AI Code of Ethics
39:52 - Viral News v Quality News
51:11 - Why Did You Become a Journalist?
For answers, Dom and Jenna sat down with Kelly McBride, senior vice president and chair of the Craig Newmark Center for Ethics and Leadership at the Poynter Institute. Kelly helps newsrooms navigate issues of trust, bias, and how to use generative AI responsibly.
Kelly talks about how to spot real reporting, why it matters to know when something is opinion, and why newsrooms need to make that clear. She also gets into AI and the idea of a “human in the loop,” where a person checks and approves anything AI writes before it goes out.
https://www.poynter.org/the-craig-newmark-center-for-ethics-and-leadership-at-poynter/
https://www.poynter.org/ai-ethics-journalism/
https://www.poynter.org/mediawise/
00:00 - Show Intro
01:41 - Paul Saylor
04:47 - Kelly McBride Interview
16:49 - What Does Accountability Look Like?
20:29 - Story Choices
23:18 - Reporting v Opinion
31:10 - AI Code of Ethics
39:52 - Viral News v Quality News
51:11 - Why Did You Become a Journalist?
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