Who Really Owns It? Keeping Your Brand, Ideas, and Assets Under the Right Roof
Description
Episode Summary:
In this follow-up episode, Mark Goodman and Ted Sutton clarify ownership of trademarks, patents, and copyrights as businesses scale. The discussion covers entity structures, employee/contractor assignments, partnership agreements, and proactive steps to avoid costly disputes.
Key Timestamps:
00:01 - Show Introduction
00:30 - Guest Recap (Ted Sutton)
01:00 - LLC as IP Foundation
02:30 - Trademark Ownership Clarity
04:00 - Holding LLC Strategy
05:30 - Early Written Agreements
07:30 - Fraudulent Transfer Risks
09:00 - Employee/Contractor IP Assignment
10:30 - Charging Order Protection
12:00 - Partnership Exit Planning
14:00 - Getting Clarity on Ownership
15:30 - Litigation vs. Prevention Cost
16:30 - Closing Remarks
About the Show:
"Inherently Distinctive with Mark Goodman" is a podcast that equips startups, creatives, and small businesses with strategic IP insights. Mark Goodman delivers Nevada-focused guidance on trademarks, patents, and asset-aligned entity planning.























