Who Uses Insights, Anyway? - with Andrew Kim, VP of Solutions, JP Gressman, Product Manager, and Sean Cline, Industry Principal at Seek
Description
We’ve discussed what an insight is and the technical side of delivering insights. But who uses insights, anyway? How can insights best be shared across enterprises?
In this episode, Host Ian Cook, CTO of Seek, discusses this in-depth with his Seek colleagues, Andrew Kim, JP Gressman, and Sean Cline. They dive into the different people who use insights and how best to share those insights with them, providing examples from the CPG space.
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Key Quotes:
“If we can surface those insights faster and they're actionable, that means you get to enjoy simple things, like a cup of coffee in the morning. Or it could even just be, hey, I have the weekend with my family and my kids, knowing that the work is taken care of.” - Andrew Kim
“Don't be a button pusher, be an analyst. Analysts don't get paid to push buttons and quote unquote run reports. They get paid to dig probe, ask a million questions, lots of whys, right? Five whys before you get to the end of the question period, ask a bunch of questions, uncover, probe, dig, create an insight, not a report.” - Sean Cline
“Tying it into a company objective or solving an urgent and expensive problem, that is ideally how you cut through the noise.” - JP Gressman
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Show Timestamps:
(01:56 ) Who uses insights?
(03:07 ) Are insights used at a certain level within a company?
(05:08 ) The spectrum of technical skills of end-users
(05:46 ) What makes an insight usable across a company
(06:31 ) Working with BI tools
(10:40 ) Examples of digging to find impactful insights
(19:20 ) Examples of actions taken from insights
(25:50 ) Obstacles analysts face when trying to act on insights
(35:50 ) Last pieces of advice
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Sponsor:
This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.
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Links:
Connect with Host, Ian Cook, on LinkedIn
Connect with Andrew Kim on LinkedIn
Connect with JP Gressman on LinkedIn
Connect with Sean Cline on LinkedIn
Follow Seek on LinkedIn
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