Áine & Susy talk about the 37% and how it got its name. This wide-ranging discussion touches decision paralysis, dating decisions, coaching and clarity, gender and decision-making and their individual approaches to buying greeting cards.

References:

• www.ainemaguire.com


• Barry Schwartz, the Paradox of Choice TedTalk 


• Logan Ury, author dating expert talks about the application of the 37% principle to dating on the Diary of a CEO podcast episode 26 October 2023