DiscoverOpen ResidencyWhy 99% of Creators Will Be Replaced by AI (And How to Be the 1%)
Why 99% of Creators Will Be Replaced by AI (And How to Be the 1%)

Why 99% of Creators Will Be Replaced by AI (And How to Be the 1%)

Update: 2025-09-25
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⚡️ BTS & More: https://openresidency.com/roberto-nickson

This episode is the content creation blueprint for the AI era. Roberto Nickson (RPN) just hit $1.5M in revenue at 85% margins as a one-man creator army — and he's sharing everything. 2 hours of straight value, no gatekeeping.

We cover:

  • How Roberto Makes $1.5M as a Solo Creator

  • Newsletter, Consulting & Building Owned Media

  • Landing Partnerships with Meta, Adobe & Spotify

  • The Metric Brands Actually Care About (Not Views)

  • Positioning = Pricing Power

  • The Infinite Content Machine: AI & Automation

  • Biggest Mistakes Creators Make in Brand Deals

  • Format is the Formula: Repeatable Systems That Scale

  • Balancing Organic Content vs Brand Deals (80/20 Rule)

  • Why Traditional Ad Production is Cooked

  • Inside Roberto’s Workflow: Studio, Editing & AI Tools

  • Top AI Tools for Creators (Suno, Veo 3, Kling)

  • Why Ideas Are the Real Moat in the Creator Economy

  • Why Audio Matters More Than Visuals

  • Making Your Audience the Hero

  • Building for the Future: Instagram, 2027 Social Predictions & AI

Enjoy the conversation!

Chapters
00:00:00 Trailer
00:01:35 How Roberto Makes $1.5M as a Solo Creator
00:04:22 Newsletter, Consulting & Building Owned Media
00:09:00 Landing Partnerships with Meta, Adobe & Spotify
00:11:15 The Metric Brands Actually Care About (Not Views)
00:14:40 Positioning = Pricing Power
00:18:49 The Infinite Content Machine: AI & Automation
00:24:04 Biggest Mistakes Creators Make in Brand Deals
00:30:26 Format is the Formula: Repeatable Systems That Scale
00:34:18 Balancing Organic Content vs Brand Deals (80/20 Rule)
00:39:06 Why Traditional Ad Production is Cooked
00:43:29 Inside Roberto’s Workflow: Studio, Editing & AI Tools
00:48:59 Top AI Tools for Creators (Suno, Veo 3, Kling)
00:53:34 Why Ideas Are the Real Moat in the Creator Economy
00:57:44 Why Audio Matters More Than Visuals
00:59:46 Make Your Audience The Hero
01:01:59 What are the Key Elements that Make a World-Class Short?
01:06:39 What Does Your Team Look Like?
01:18:05 The Formula on Building on Instagram Today
01:22:05 What Social Media Will Look Like 2027
01:33:09 How Creators Can Start Using AI Today
01:35:31 Concerns and Promises of AI
01:43:06 Rapid Fire

đź”— Links Mentioned

🎙 Guest: Roberto Nickson (RPN), Content Creator & AI Strategist

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Why 99% of Creators Will Be Replaced by AI (And How to Be the 1%)

Why 99% of Creators Will Be Replaced by AI (And How to Be the 1%)

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