Why A Brand Architecture Matters

Update: 2021-10-12

Description

Without a well defined brand architecture strategy, an organization can experience brand dilution. Brands may start selling products they have no business selling or brands of the same company can have so much overlap that they start to work against each other. Check out the different brand architecture strategies and how to create a successful framework for your organization.

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Why A Brand Architecture Matters

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Why A Brand Architecture Matters

Lisa Perry

Why A Brand Architecture Matters