DiscoverTotal Retail Tech InsightsWhy AI Means Marketers Must Stop Testing and Start Experimenting
Why AI Means Marketers Must Stop Testing and Start Experimenting

Why AI Means Marketers Must Stop Testing and Start Experimenting

Update: 2025-11-12
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In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Deanna Ballew, chief product officer at Listrak, a digital marketing automation platform. Listen in as Ballew discusses the current retail marketing landscape of creativity and innovation (3:00 ) and how Listrak supports retailers, emphasizing the importance of marketing experimentation (5:00 ). With insight from…
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Why AI Means Marketers Must Stop Testing and Start Experimenting

Why AI Means Marketers Must Stop Testing and Start Experimenting

Alexis Schmigel