Why AI Means Marketers Must Stop Testing and Start Experimenting
Update: 2025-11-12
Description
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Deanna Ballew, chief product officer at Listrak, a digital marketing automation platform. Listen in as Ballew discusses the current retail marketing landscape of creativity and innovation (3:00 ) and how Listrak supports retailers, emphasizing the importance of marketing experimentation (5:00 ). With insight from…
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