Why Association Work Is Perfect for Mission-Driven Creatives Seeking Impact
Description
Brandy Spears, Director of Marketing and Communications at the National Association of Enrolled Agents (NAEA), is our guest on the Six Degrees of Associations Podcast this week. Her journey spans from journalism to government contracting to innovative marketing and communication strategies within the professional associations industry—an industry where she most feels at “home.” In this discussion with podcast host and Big Red M CEO Lucas McCann, she shares how embracing creativity, leveraging technology like Salesforce and AI, and storytelling have built the foundation of her mission work while engaging members, communication strategies, and advancing an entire profession. She also offers valuable insights about navigating change, leveraging new tools, and fostering meaningful member connections in a rapidly shifting digital landscape.
More about NAEA: https://www.naea.org/
The Enrolled Agent Advocate Podcast: https://www.naea.org/eapodcast/
About Big Red M: https://bigredm.com/
United States
