Billionaires are no longer chasing art, yachts, or vintage cars—today’s ultimate “trophy asset” is a sports team. On this episode of The Money Path, host Todd M. Schoenberger sits down with Shana Sissel, Founder & CEO of Banrion Capital Management and the industry’s “Queen of Alternatives,” to unpack the explosive growth of private equity and ultra-wealthy investment in professional sports franchises.

Shana breaks down why billionaires are shifting from traditional luxury assets to sports ownership—and why teams have become powerful long-term business engines with predictable cash flow, surging valuations, and unparalleled public visibility.

Together, they explore how evolving league rules have opened the door to private equity, how media rights and licensing now dominate revenue streams, and why iconic stadiums like Fenway Park and Wrigley Field are being transformed into vertically integrated real-estate ecosystems.

They also touch on:

• How family offices now control 20% of team stakes, per new JP Morgan data

• Why sports franchises outperform traditional “trophy assets”

• How teams leverage media rights, real estate, and experiential revenue

• Whether PE can enter collegiate sports and where the limits are

• The difference between naming rights, media ownership, and true equity stakes

• Why a single individual must still sit at the top of the ownership structure

• How regulatory changes—not investor preference—accelerated PE’s role in sports

If you want to understand why sports franchises are becoming a core alternative asset class, this is an episode you won’t want to miss.

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📢 Disclaimer: The views and opinions expressed in this episode are those of the guests and hosts and do not necessarily reflect the official policy or position of CrossCheck Media or Biz Talk Today TV. All content is for informational purposes only and should not be construed as financial, legal, or investment advice. Viewers are encouraged to conduct their own due diligence and consult with a licensed professional before making any financial decisions. A buyer-beware approach is always prudent.

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