Why Brands That Get Personal Win Big | Ken Hughes
Description
Global behavior expert Ken Hughes joins us for a fast-paced, funny, and thought-provoking conversation about creativity, brand loyalty, and what it really takes to build emotional connections in a digital world. From painting his toenails to drinking his own urine (seriously), Ken shares lessons from a year of trying something new every day—alongside sharp insights on how companies can break out of routine thinking, embrace vulnerability, and create customer experiences that truly matter.
Topics
[0:00 ] Intro and Speed Round with Ken Hughes
[10:44 ] Efficiency vs. Creativity: Why Getting Lost Matters
[14:54 ] Creativity in the Workplace
[24:38 ] Emotional Loyalty and Brand Intimacy
[30:40 ] Brand Intimacy Examples: United and Virgin Airlines
[39:48 ] Emotional Intelligence in Leadership
[45:57 ] Advice for Leaders on Navigating Change
[48:13 ] Desert Island Music
[51:01 ] Grooving Session: The Role of Diversity and Creativity at Work
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