DiscoverEmerging Markets TodayWhy Brazil Still Is a No-Go for IKEA
Why Brazil Still Is a No-Go for IKEA

Why Brazil Still Is a No-Go for IKEA

Update: 2024-10-21
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Why hasn’t IKEA entered Brazil yet? In this episode, we explore the reasons behind IKEA’s absence in Brazil’s market, including tough competition from local brands and logistical challenges. Tune in for insights!


This episode was made with NotebookLM.


Read more: No IKEA in Brazil: Local Furniture Brands Pose Fierce Competition




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Why Brazil Still Is a No-Go for IKEA

Why Brazil Still Is a No-Go for IKEA

Ana Paula Picasso