Why Can't We Stop Watching Micro-dramas?
Description
Revenge. Secret millionaires. Justice served.
No, these aren’t 80s Bollywood film plots; they’re India’s newest obsession: micro-dramas.
Investors are betting big. The micro-drama market could reach five billion dollars by 2030, and venture capitalists invested 44 million dollars in the first half of 2025 alone.
But beneath the hype lies a deeper story of attention, aspiration, and everyday fantasies.
So why can’t we stop watching? And what do these bite-sized dramas really tell us about modern India?
Find out in the latest episode of The Signal Brief, featuring psychologists, viewers, and industry insiders.
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