Why Cats Need Better PR with Erin Simpson of Wildcat
Description
Erin Simpson is a self-taught designer who started her journey in marketing and PR. But if you asked her to describe herself today, she would use two words: “cat person.”
As the founder of Wild Cat, Erin creates feline furniture and accessories that cats would design for themselves. How did she go from PR at start-ups to creating our favorite cat products of all time? Tune in to find out!
In this episode, we chat about:
- Erin’s cat-loving origin story
- The importance of curating your cat’s environment to encourage positive behavior
- How Erin turned DIY cat products into a full-blown business
- The inspiration behind Wild Cat’s instantly recognizable branding
- Advice for pet brands on how to improve your PR
- And more!
Tune in for a dose of Big Cat Energy. Then join the Juniper Community to meet more pet parents like you!
📍 Here at Juniper, we make content for your favorite pet brands. We're 100% women owned and operated, and you can hire us to create your articles, blogs, videos, email marketing campaigns, lead generation guides, and more. Visit us at www.juniperpet.co to learn more.
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