Why Community-Led Growth Is Key to Canada’s Economic Future
Update: 2025-07-02
Description
In this episode, Jennifer is joined by Zita Cobb, the CEO of Shorefast, an organisation that promotes economic self-determination and strategies for strengthening local economies in sustainable ways.
Drawing on her experience revitalizing Fogo Island, Cobb shares her vision for asset-based community development, an approach that puts local knowledge, culture, and infrastructure at the heart of sustainable growth. She argues that Canada needs a more balanced model of development, one that aligns government, market forces, and community action to serve the long-term public good.
Together they explore the role of banking, tourism, and regional connectivity in building economic resilience. Cobb calls for a national strategy rooted in place, purpose, and long-term thinking to ensure no community is left behind in the country’s economic future.
Drawing on her experience revitalizing Fogo Island, Cobb shares her vision for asset-based community development, an approach that puts local knowledge, culture, and infrastructure at the heart of sustainable growth. She argues that Canada needs a more balanced model of development, one that aligns government, market forces, and community action to serve the long-term public good.
Together they explore the role of banking, tourism, and regional connectivity in building economic resilience. Cobb calls for a national strategy rooted in place, purpose, and long-term thinking to ensure no community is left behind in the country’s economic future.
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