The panic hits when winter arrives, and you can’t be bothered to leave the house.

When it’s easier to dial into the Zoom call than get in the car. When streaming feels more sensible than showing up.

When convenience wins and connection loses.

Shamena Nurse-Kingsley runs Cowo & Crèche in Alexandria, Virginia—a faith-forward, family-focused coworking space that hosts Celebration Church DC every Sunday morning.

She’s a US Air Force veteran and former federal employee who’s built what she unapologetically calls a “Kingdom business.”

In a city of 159,102 people, she’s got 50 coworking seats and capacity for 338 at events.

Her response when Bernie asks about the numbers: “I like my odds.”

This conversation cuts to the heart of what independent operators are avoiding: that convenience is killing community. Trying to appeal to everyone makes you invisible. Those values-driven spaces cut through the noise better than generic flexibility ever will.

Bernie brings his own experience growing up in church communities—the barbecues after Mass, the football teams, the youth clubs—where connection happened not because it was convenient, but because people showed up.

Shamena talks about partnership agreements that blend grace with structure, about hosting Muslim groups for Iftar celebrations, about baptism pools and production equipment. About why “people are good” and why showing up in person still matters even when the screen would be easier.

This is for operators who’ve watched members drift towards the convenience of home. Who wonders if community still matters. Who needs permission to lean harder into their values rather than softer?

Timeline Highlights

[01:35 ] Shamena “I am being known for my very unapologetic, faith-forward space”

[02:56 ] Alexandria has 159,102 people—Shamena likes her odds with 50 coworking seats

[04:51 ] “It’s Club Jesus. Every single Sunday, it’s absolutely Club Jesus here!”

[06:09 ] How partnership agreements work: assets, lighting, production, grace, and structure

[11:30 ] Shamena’s story: flying to Paris to see Messi play, then he moves to Miami

[13:34 ] “There’s this sense of relief. You can hear the music, you can get a hug.”

[15:16 ] The elephant in the room: “Connection is more important than convenience”

[17:04 ] “Winter is coming. It is cold here. It’s going to be like 50 degrees.”

[19:28 ] The critical question: is the faith organisation a partner or a client?

[21:23 ] The baptism pool situation—where grace meets logistics

[22:45 ] A Muslim group calls to host Iftar: “Yes, sure. Come on in.”

[24:02 ] “People are good. I’m still a believer, Bernie, that people are good”

[26:03 ] “Bernie is palm tree shady”—the banter that proves real friendship

The Elephant Everyone’s Avoiding

No one wants to say it out loud: convenience is killing community.

Shamena names it without hesitation. “I think no one wants to step on people’s toes, right? No one wants to say, speak out against remote work because everyone’s like, it’s so convenient.”

Remote work is convenient. Streaming church is convenient. Staying in bed on a Sunday morning, in your pyjamas, with your Bible and the television, is convenient.

But convenient isn’t the same as connected.

“We’ve just put so much emphasis now on our convenience and self, and my own convenience and my own comfort. And now, connection is going down, down, down that list.”

This isn’t anti-remote-work. Shamena built Cowo & Crèche partly because remote work created impossible situations for working parents—she didn’t want YouTube raising her children whilst she worked. The problem isn’t flexibility. It’s when convenience becomes the only metric that matters.

Bernie recognises this tension immediately: “We talk about connection and community more than ever, and maybe that’s just because we’re in the coworking industry.”

But talking about connection and actually creating the conditions for it are entirely different things.

The operators who thrive won’t be the ones offering the most convenient option. They’ll be the ones creating experiences worth the inconvenience of showing up.

Partnership vs Client: Structure Behind the Grace

Here’s what most operators miss when working with faith organisations: the distinction between partnership and client relationships matters.

“Is this a partnership with the faith-based organisation, or are they a client? That’s a good starting point.”

For Cowo & Crèche, Celebration Church DC (pastored by Anthony Vaughn and Brenda Vaughn) isn’t just renting space on Sundays.

They’re in a genuine partnership—sharing assets, production equipment, and lighting. The church has invested in permanent infrastructure that benefits the space all week.

But partnership doesn’t mean woolly boundaries.

“We do have our SOPs. We do have partnership agreements. You should lock those things in and let it be tight. But also knowing that, listen, we’re going to have a baptism here coming up on Sunday. There’s a whole baptism pool situation.”

This is what Shamena calls “Kingdom business”—grace layered with structure and systems. She’s got 25 years of experience in budgeting and logistics and two master’s degrees. “By no means am I just here riding on a Jesus high with no structure, right?”

The emails about mop situations and towel logistics for baptism pools. The evening setup time is not charged at market rate because it’s a partnership, not a transaction. The clear understanding that business remains business even when relationships run deeper.

Grace and structure. Both are held in tension.

The 160,000-Person Opportunity

Bernie asks the question every operator should ask: “How many people live in Alexandria?”

Shamena Googles it mid-conversation: “In the city of Alexandria, as of 2024, there are 159,102 people. In my space, I have 11,597 square feet, and the fire marshal tells me that I can have 338 people in here.”

Her response: “I like my odds.”

This is the mathematics of the niche. In a city of 160,000 people, you don’t need to appeal to everyone. You need to become the obvious choice for your people.

Bernie makes the point sharper: “There’s actually more coworking seats in London than there are people... There’s always more people than there are seats, and people are always trying to be the same.”

Everyone’s competing to be vanilla. To be neutral. To offend nobody and appeal to everybody.

Shamena’s doing the opposite. Faith-forward. Family-focused. Veteran-owned. Unapologetic.

The question isn’t whether your values will turn some people away. They will. The question is whether they’ll make you magnetic to the right people.

When the Building Becomes a Congregation

Every Sunday morning, Cowo & Crèche transforms.

“It’s Club Jesus. Every single Sunday, it’s absolutely Club Jesus here.”

Shamena and her husband don’t pastor the church—they host it. They’re part of the congregation. They’ve woven their business and their faith community together in ways that blur the boundaries in generative ways.

Bernie names what this really is: “It’s like hosting a party every weekend, guaranteed in your coworking space.”

People come through the doors after a hard week and feel relief.

* They hear music.

* They get hugs.

* They feel at home.

* They’re part of something that doesn’t kick them out on a time clock.

Bernie recognises this from his own upbringing: “My mum was a teacher and she was a catechist all her life. We were always at church... We went for the community vibe, and there happened to be a religious ceremony along the way.”

Churches, temples, mosques—faith spaces—originally grew up at the centre of communities. Towns built around them.

They were infrastructure for gathering, mutual aid, celebration, grief, and belonging.

Then something happened. Attendance shifted. Convenience won. Streaming became easier than showing up.

Now faith organisations are looking for ways to reconnect with their communities. Not by making religion more palatable, but by remembering they were always supposed to be about more than Sunday morning ceremony.

Coworking operators with spaces sitting empty on weekends should pay attention.

The Inclusion Question That Actually Matters

Shamena’s space is explicitly faith-forward. But that doesn’t mean it’s exclusive.

“Early in the year, I had a Muslim group call. They wanted a place to host Iftar on a Friday that was big for the community. And I’m like, yes, sure. Come on in.”

She continues: “Even if you don’t necessarily believe the faith journey that I’m on or you don’t ascribe to it, that doesn’t exclude you. Once it’s not extremely antithetical to what we believe. And what I believe is that people are good.”

This is the nuance operators miss when they try to be everything to everyone. Shamena’s crystal clear about her values. But her values include hospitality, community, and the belief that people are fundamentally good.

You can be specific without being exclusionary. You can have a clear identity without building walls.

The Muslim community hosting Iftar at a Christian-partnered space isn’t a contradiction. It’s proof that values-driven spaces can hold more complexity than a generic “flexible workspace” ever could.

The Messi Test for Real Community

Shamena tells a story about her husband, who never misses a Barcelona match.