Chris Cabrera is something of a survivor. The Xactly CEO founded the company and stayed to the IPO. He has continued to lead when so many executives take a ceremonial position on the board and has stayed at the helm even when private equity took the company back private.

Even those challenges have paled in comparison to what he and other leaders are fighting with the coronavirus pandemic. Yet, it’s just another moment during which Cabrera’s philosophy of continual reinvention has paid off.

“Now, it’s a whole different world. All these people are working remotely. You can’t see the whites of their eyes,” Cabrera said. “You don’t really know what they’re doing. So, we feel it’s even more important now to create incentives that help you explain to the folks what your expectations are but also help them to do more.”

Xactly helped do that with an integration with their partner Slack, giving workers a way to see their incentives on the same screen they’re using to communicate with leaders or catch up with co-workers.

Despite many companies seeking those solutions in the pandemic, Cabrera said too few have realized they need to keep reinventing themselves and utilize resources like data and analysis tools rather than sit static.

“We have a tremendous road ahead of us, and I think it’s largely because the vast majority of companies have still not woken up to being able to use data in the way that we’re talking about,” he said. “So, I still think we have a lot of educating to do, and you have a lot of very senior, very smart people in these very big companies that are thinking like it’s 1990 and they are really, really missing the boat. The future is to help them have those lightbulbs go on.”