Why Cutting Too Many Keywords Can Tank Your Performance
Update: 2025-09-14
Description
Think adding negative keywords always improves results? Think again.
In this episode of the Google Ads Unleashed Podcast, host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt performance. You’ll learn when to trust Google’s smart bidding, why data (not gut instinct) should guide exclusions, and how to run an A/B test to see if cutting back boosts results.
👉 Curious if your keyword lists are doing more harm than good? Tune in now and rethink your negative keyword strategy.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
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