Attention is no longer a byproduct of impact — it is the impact.

This episode explores a quiet but profound shift: the replacement of talent with visibility, purpose with performance. Once, craft and vision were enough. Now, we live in a system where the algorithm decides who is seen, not based on depth, but on engagement.

What does it mean to create in a world that rewards surface over substance?
How do we stay rooted in something real when everything around us insists on being curated, catchy, and consumable?

This is a reflection on the erosion of authenticity — and a call to build presence with purpose. To create not for applause, but for understanding. To let the vision lead, and trust that meaning can still move through the noise.

Because maybe we can make depth desirable again.

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