DiscoverFirst FrameWhy Does Representation Matter? Diversity On and Off Camera
Why Does Representation Matter? Diversity On and Off Camera

Why Does Representation Matter? Diversity On and Off Camera

Update: 2025-09-30
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Representation shapes the stories we tell and how they’re told. But what does authentic representation really look like? How do you build a creative team that reflects the world around you? And how do you see the blind spots in your own work?


On this episode of First Frame, hosts Jennifer Park and Cameron Zinger are joined by two champions of diverse, inclusive storytelling; Joy Loewen, the Vice President of Growth & Inclusion at the Canada Media Fund; and Winnie Luk, the Executive Director of the Disability Screen Office. Their no-holds-barred conversation shines a sometimes uncomfortable spotlight on the state of representation in the Canadian media landscape, and the barriers that still exist to persons of colour, the LGBTQ+ community, and people with disabilities, both in front of and behind the scenes. They also explain why it’s important to see or hear oneself represented in media, and take part in a brand new segment called “Nailed It or Failed It”, in which they share the best (or worst) example of representation they’ve ever seen on-screen.

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Why Does Representation Matter? Diversity On and Off Camera

Why Does Representation Matter? Diversity On and Off Camera

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