DiscoverSaaS Scaling SecretsWhy Duda Ditched Half Their Audience to Scale with Itai Sadan, CEO of Duda
Why Duda Ditched Half Their Audience to Scale with Itai Sadan, CEO of Duda

Why Duda Ditched Half Their Audience to Scale with Itai Sadan, CEO of Duda

Update: 2025-11-11
Share

Description

Dan Balcauski speaks with Itai Sadan, co-founder and CEO of Duda, a leading professional website builder for digital agencies and SaaS platforms. Itai shares his 15-year journey of scaling Duda to over a million active websites built by 20,000 agency partners globally. They discuss strategic pivots from mobile to responsive design and shifting focus from SMBs to digital agencies. Itai emphasizes the importance of focus, customer understanding, and internal alignment in overcoming competition and driving growth. The conversation also touches on leadership evolution, managing transitions, and the role of trust and alignment with a co-founder. 

01:22 Introducing Itai Sadan and Duda
02:13 Competing in a Crowded Market
04:13 The Inflection Points in Scaling Duda
05:51 The Shift from Mobile to Responsive Design
08:13 Focusing on Web Professionals
14:06 Navigating Internal and External Challenges
30:13 Leadership Evolution and Company Growth
35:49 Closing Thoughts and Advice

Guest Links

duda.co

Connect with Itai on LinkedIn

itai@duda.co

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Why Duda Ditched Half Their Audience to Scale with Itai Sadan, CEO of Duda

Why Duda Ditched Half Their Audience to Scale with Itai Sadan, CEO of Duda

Dan Balcauski