Why Face-to-Face Selling Still Wins with Wendy Petty, WorkFusion
Description
Why do so many sellers miss the mark in enterprise deals without realizing it?
In this episode, Jarod Greene talks with Wendy Petty, CRO at WorkFusion, about the lost skill that still drives the biggest wins in sales: meeting face-to-face.
Wendy explains why sellers who rely on video calls are often leaving trust, nuance, and real connection on the table. She makes the case that younger reps, shaped by Zoom culture, need coaching to develop the in-person skills that build long-term connections. Her approach? Show up, in person, and lead by example.
In this episode, you’ll learn:
- Why face-to-face meetings close more – Selling is still about people
- How leaders can reset team habits – Start by modeling the behavior yourself
- What field selling unlocks – Faster trust, stronger signals, and more seats at the table
Things to listen for:
(00:00 ) Introduction
(00:18 ) Why remote sellers lose enterprise deals
(02:05 ) Common excuses reps use to stay home
(03:34 ) What video calls miss about real selling
(04:10 ) The social skill every seller needs today
United States
