#652: What if you did everything “right”, earned the degree, landed the six-figure job, and still felt broke?

That’s exactly where Rose Han found herself. Fresh out of NYU with a finance degree and a Wall Street paycheck, she had a negative net worth, mounting stress, and a sinking feeling that traditional success wasn’t the path to freedom.

In this conversation, Rose shares how she broke out of that cycle and built a seven-figure business that gives her time, independence, and peace of mind. We explore how she reframed her relationship with money, learned to scale her income, and built a life that aligns with her values.

Key Takeaways

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  When a “side hustle” becomes just a second job

  
  


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  How your uniqueness is your greatest asset

  
  


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  The slow season that led to a million-dollar leap

  
  

Resources and Links

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  Rose Han on YouTube

  
  


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  Add a Zero by Rose Han

  
  

Chapters

Note: Timestamps will vary on individual listening devices based on dynamic advertising segments. The provided timestamps are approximate and may be several minutes off due to changing ad lengths.

(0:00 ) Rose Han’s story begins: doing everything right yet still ending up broke

(5:45 ) The Cancun moment that sparked Rose’s financial awakening

(9:12 ) Discovering the three types of income and why some buy freedom while others don’t

(13:45 ) How Rose Han built her “Add a Zero” framework for lasting wealth

(21:30 ) From employee mindset to entrepreneur mindset

(25:15 ) The three levels of leverage and how to scale your income

(28:55 ) Why not every side hustle creates freedom

(31:45 ) Overcoming the fear of selling

(39:16 ) How to build a business while working full-time

(47:10 ) Rose’s real estate lessons and the myth of passive income

(53:55 ) Knowing when to walk away from an investment

(1:10:15 ) What financial freedom really means and how to find your own version

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