In this episode, Yoav Vilner, Co-Founder and CEO of Walnut, talks to us about the importance of hiring sales and marketing executives early on. Why? To ensure business success.

The hiring landscape has changed – many talented employees are feeling underwhelmed in their roles because they aren’t getting what they signed up for. But this presents an opportunity for other businesses to tap into this talent pool and give them the job satisfaction they crave. 

Hiring has to be methodical, regardless of the industry, audience, or business. B2B companies, for example, need to hire sales and marketing execs early on in the business venture. Why? Because the pipeline that talented execs can create within their first year can make or break your business. Likewise, businesses shouldn’t fall into the trap of only hiring the ‘techy’ people that haven’t really touched on the business side – sales and marketing execs are just as important as those you have in the product field – focus on operations. 

Key advice? Any leader who’s building a team, whether from scratch or during the process of growth, needs to set expectations right from the very beginning regarding where a person’s job will take them within the company. It avoids surprises down the road by ensuring everyone is on the same page.

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