Why Human Psychology Still Wins — The Knowledge Project with Rory Sutherland
Update: 2025-12-09
Description
When algorithms meet real people, human judgment and psychological design still win the day. This condensed 5-minute summary (original 2-hour episode) of The Knowledge Project captures Shane Parrish's conversation with Rory Sutherland on marketing, decision-making, and where AI falls short. Learn why consumers crave visible choices (the decoy effect), how the doorman fallacy and Royal Mail stories reveal tacit value, and why empathy in customer service can outperform short-term efficiency. Rory explains the difference between marketing and advertising, the importance of long-term thinking (Buffett-style horizons), and why payment models often punish breakthrough ideas. Topics covered include AI and ethics, regulation and job automation, business strategy, leadership, and decision-making. Expect practical copy tips—write conversationally, sell benefits, use movement verbs—and a challenge to treat psychological factors as part of the product. Hosts: Shane Parrish; Guest: Rory Sutherland. Listen now to get the key ideas in minutes.
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